Scout Motors Trademark and Brand Guidelines
Scout Motors (“us,” “we,” or “our”) is proud to produce can-do connection machines that answer the call to explore, create and discover! These Trademark and Brand Guidelines (“Guidelines”) ensure that our brand's identity remains strong and recognizable, and maintains the integrity of our brand, which all helps to foster trust with our consumers. Scout Motors reserves the right to update or modify these Guidelines at any time. Please refer to the latest version of the Guidelines for the most current information.
Below we have identified a non-exhaustive list of our logos, icons, designs, trade dress, and other brand features, whether registered or unregistered (“Brand Assets”). All uses of our Brand Assets are subject to these Guidelines. So, think of them as your trusty sidekick, guiding you to showcase the brand in the best light possible.
While we make every effort to keep this list updated, it may not cover all instances. Scout Motors reserves all rights to its trademarks, service marks, logos, and slogans, whether or not listed here. Unauthorized or improper use of our trademarks may constitute infringement and unfair competition under federal, state, and international laws.
Trademark List
Guidelines for Using Scout Brand Assets
A trademark is a recognizable sign, symbol, or expression that distinguishes products or services of one source from those of others. It can take various forms such as words, logos, colors, or sounds, and serves to build brand recognition and reputation.
When using our trademarks in publications or other materials that will be distributed only in the United States, include the appropriate ™ or ® symbol on first and/or most prominent use.
For materials that will be distributed outside the United States, do not include trademark symbols. Instead use the appropriate trademark attribution notice, for example: Scout and the Scout logo are trademarks of Scout Motors Inc., registered in the U.S. and other countries and regions.
Do’s | Don’ts |
|---|---|
Always use trademarks as adjectives, followed by a generic term, for example,“Scout® vehicles.” | Do not use trademarks in a manner that could cause confusion about the source of goods or services. |
Always include the appropriate symbol (™ or ®) with our trademarks to denote their status. | Avoid altering the appearance of trademarks, including changes in color, font, or design. |
Include trademark notices in prominent locations where trademarks are displayed, such as on websites, marketing materials, and product packaging. | Do not use trademarks in a possessive or plural form unless it is part of a proper name. |
When using our trademarks, provide proper attribution to Scout Motors Inc. | Maintain consistent spacing and capitalization when displaying trademarks. |
Authorized Uses
The following are authorized to use Scout Motors Brand Assets and must abide by these Guidelines. The right to use the Scout Motors Brand Assets is non-transferable, which means that you are not authorized to give others the right to use the Brand Assets without Scout Motors express, written permission.
Materials for Sales, Advertising, and Promotion – Brand Assets are reserved solely for Scout Motors and its authorized licensees for utilization in sales, advertising, and promotional endeavors. Only authorized entities may employ brand assets for these intentions and are required to strictly adhere to the terms delineated in their agreement with Scout Motors, incorporated by reference, along with these Guidelines. Moreover, their utilization must consistently align with the pertinent terms that define the sanctioned relationship as specified in their contractual arrangement with Scout Motors.
Seminars, Conferences, and Publications – When utilizing Brand Assets in conjunction with book titles, magazines, periodicals, seminars, or conferences, it is essential to adhere to the following criteria:
The usage should be referential and subordinate to the main title. For example, “XYZ CONFERENCE for Scout Vehicle Drivers.”
The usage should positively reflect both Scout Motors and Scout vehicles.
Your name and logo should be more prominent than the utilized Brand Asset(s) on all printed materials associated with the publication, seminar, or conference.
The Brand Asset in use must not appear within the publication or on any related materials without express written permission from Scout Motors.
A disclaimer indicating the absence of sponsorship, affiliation, or endorsement by Scout Motors, such as the following statement, must be included on the publication and all associated printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Scout Motors Inc.”
A trademark attribution notice acknowledging Scout Motors' ownership of its trademark(s) should be included in the credit section.
Websites - Websites that serve only as noncommercial electronic informational forums concerning a Scout vehicle may use the appropriate Brand Asset, provided such use complies with these Guidelines.
If you do not fall within one of the above-listed categories and would like to use a Scout Motors Brand Asset, please contact trademarks@scoutmotors.com.
Prohibited Uses
When utilizing trademarks, it is imperative to refrain from employing them in a manner that could be deemed defamatory, derogatory, or disparaging. Additionally, it is essential to avoid associating trademarks with content that is illegal, obscene, or offensive. Furthermore, it is strictly prohibited to utilize trademarks in a manner that implies endorsement, affiliation, or sponsorship without obtaining prior authorization.
Monitoring and Enforcement
Scout Motors is committed to actively monitoring the utilization of its trademarks to uphold adherence to the established guidelines. Any instances of unauthorized or improper use of these trademarks are subject to potential legal action aimed at safeguarding our intellectual property rights.
Please email trademarks@scoutmotors.com to report possible trademark infringement or questionable uses of Scout Motors Brand Assets. All reports are confidential. Please include a photo or link and location, if applicable.